Jayroma, a well-established fashion company, asked Art Contact to source and frame vintage black and white fashion photography for their office reception in Tottenham Court Road. They wanted to avoid artwork that is widely reproduced and for the focus of the photographs to be on the models and what they were wearing.

To really utilise the space, instead of only using large photographs we created a montage of smaller images that exhibit the elegant and chic styles of the 1950s. The clean-cut black and white photographs, mounts and frames created the sophisticated look that Jayroma wanted to portray and gives a professional first impression to all who enter the office.