Hotel & Leisure
Art has an increasingly significant role to play in the Hotel & Leisure sector, defining and promoting the identity of an establishment or brand within the hospitality industry. Used creatively, art can become a distinguishing feature, marking out a hotel, restaurant or other leisure establishment from its competitors, and strengthening the brand within the market.
Since art is an integral part both of interior and landscape design,
the branding concept may be extended to include bespoke furnishings and other design elements such as gates, fencing, water features, seating and signage.
In addition, a simple programme of arts events, such as changing exhibitions, can create a powerful marketing tool and valuable opportunities to forge links with the local community.